As consumers, we have power. I'm glad people are calling out Starbucks now, but how many of them will be drinking a PSL this fall? Every dollar you spend is pooled with everyone else's dollars. Collectively, consumers do have the power, but we must have the will too.
“I ask no favor for my sex; all I ask of our brethren is that they take their feet off our necks.” -Sarah Moore Grimké, as quoted by Ruth Bader Ginsberg, 1973
For me, investing in SRI is a way that I can feel better about what my little pot of money is doing, and I can feel more comfortable about my future.
It is very easy to get weighed down by the gravity of what is going on and feel like there is something more one could or should be doing.
I often find when I am struggling emotionally, and feel like things outside of my control are taking over my life, I try to regain some control where I can.
I believe that consumers have a powerful voice. If the consumers spoke out against the practices of Amazon and took their money elsewhere, he would be forced to change, but instead, most people choose what is easiest, fastest and cheapest over what may be best.
Sadly, I think the greatest thing we have to fear is ourselves.
Obama said famously, "It's the right thing to do." William James said, "Act as if what you do matters. It does." Choose kindness and you will always choose wisely.
"I wanted to remind us all that even the tiniest acts can have huge impacts. We are all, at the end of the day, just trying to be happy humans, and sometimes it only takes a little boost to get someone back on their own path to happiness. Plus, by giving them a boost, you may just boost yourself too!"